- Anastasia Beverly Hills is launching its first-ever mascara both online and in stores.
- The product is meant to create voluminous lashes that last all day.
- Its formula is also said to be water-resistant and cruelty free.
- The mascara retails for $25, though a miniature version will also be sold for $13.
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Well-known for its highly-pigmented eye shadows and brow products, Anastasia Beverly Hills is finally adding mascaras to its line of eye-makeup goods.
The Lash Brag Volumizing Mascara will be arriving in two sizes, including a mini version for those who are on the go. Staying true to its name, the Lash Brag Volumizing Mascara is buildable to add extreme volume and length to the eyelashes.
A single coat will provide defined lashes, while multiple coats will allow for a thick and defined eye-makeup look.
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LASH BRAG VOLUMIZING MASCARA EXTREME VOLUME MASCARA. BRAGGING RIGHTS INCLUDED Achieve maximum lash volume and fullness you can’t stop bragging about. Lash Brag Volumizing Mascara by Anastasia Beverly Hills instantly creates the look of dramatic, full-bodied lashes with intense, jet-black color. The specially designed hourglass-shaped brush separately coats each lash with the lush, full-pigment formula that glides on without weighing down lashes. #LASHBRAG
With flexible polymers added to the creamy water-resistant formula, the mascara has a long-lasting and anti-clumping effect, as well as conditioning agents that help with smoothing the lashes out. The cruelty-free product arrives with an hourglass-shaped applicator that delivers an even amount of product onto each lash.
Priced at $25 for the full size and $13 for the mini version, the ABH Lash Brag Volumizing Mascara will be arriving at select retailers in addition to the brand's online store on March 15.
For more bold eye makeup, check out MAC's latest eyeshadow and brow gel range created in collaboration with Alexa Demie.
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