Sony, Universal and Warner Music are asking their employees not to attend the upcoming 2020 South By Southwest Festival.
The three major music groups advised employees not to go to the annual music festival and conference held in Austin, Texas due to coronavirus concerns, Variety reported on Friday (March 6).
“Given the event draws in many people from around the world, we’ve decided to cancel [our company’s] attendance at SXSW this year. … Please note, this is a precautionary measure. Many of our partners are reaching similar conclusions, which also means the benefits of attending would be much reduced…SXSW is an important and productive event for our industry and we expect to be back there next year as usual,” one company’s internal memo reads.
This is far from the first sign of companies pulling out of SXSW – find out who else is no longer going.
SXSW, which takes place from March 13 to 22, is so far still scheduled to go forward in Austin, Texas.
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