Emeric Tchatchoua‘s 3.PARADIS unveiled its “LIFE IS BORN OF WOMAN” collection late last year, and now it has taken this message in partnership with The Shoebox Project to further celebrate the women in our life for International Women’s Day.
In celebration of the collection and its initiative, 3.PARADIS is calling upon us all to celebrate the women in our life. Alongside the T-shirt’s release, the brand is asking us to participate in a social media project using the hashtag #lifeisbornofwomen and tagging 3.PARADIS’ account on our Instagram feeds and stories, tagging the important women in our life alongside the brand.
The T-shirt itself was conceptualized and designed by the women of the brand, those being Sarah Berdah and Taylor Yu, who repurposed an image of Tchatchoua’s mother and grandmother. Presented on a white T-shirt, the print is served in sepia tones and is overlayed with a small PARADIS signature, while in the image itself, birds are surrounding the two mother figures which nods to a considerable part of the brand’s identity, as birds frequently appear throughout the collections.
3.PARADIS will be donating all of the proceeds to The Shoebox Project, which is a public charity that collects and distributes gift-filled shoeboxes to women who are homeless or at risk of homelessness in communities across the U.S., U.K., and Canada. International Women’s Day is held on March 8, and the T-shirt shall be dropping on 3.PARADIS’ website from March 3 and will be available until March 10. Take a closer look at the piece above.
In other news, here are eight more drops you don’t want to miss this week.
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