Gwyneth Paltrow's lifestyle and wellness brand Goop started off as a weekly newsletter in 2008 before growing into a huge website with a fashion line, wellness products, recipe portal, podcast, magazine, a health summit and more.
Described on its website as a brand that "operates from a place of curiosity and nonjudgment" to "start conversations and crack open taboos", Goop's line of products haven't always been well-received.
The Iron Man actress has courted controversy since the launch of her brand with questionable products and claims.
READ MORE : Gwyneth Paltrow says moving in with new husband has 'ruined her sex life'
As Gwyneth Paltrow turns 50, here's a look at some of her most controversial Goop moments.
The Jade Egg controversy is one of the most infamous Goop scandals. In 2017, the lifestyle brand began selling a £61 ($66) jade "egg" claiming that when inserted into a woman's vagina these eggs could improve everything from orgasms and hormonal imbalances to "feminine energy".
Gynaecologists immediately issued a warning that these eggs could be dangerous and Goop was fined £134,000 ($145,000) for making "unsubstantiated marketing claims".
In 2015, Goop published an article about vaginal steaming procedures, which gynaecologists quickly countered.
"The real golden ticket here is the Mugwort V-Steam. You sit on what is essentially a mini-throne, and a combination of infrared and mugwort steam cleanses your uterus, et al," Paltrow revealed.
Experts warned that there is no scientific evidence that using vaginal steaming could offer any cleaning or hormone-balancing benefits to women. People were also warned about the risk of second-degree burns from the steaming.
Bee sting therapy
Gwyneth Paltrow strips down to plunging nude swimsuit for morning shower video
Gwyneth Paltrow first mentioned her experiences with apitherapy, or "bee venom therapy", during a 2016 interview with The New York Times, going on to praise the method on Goop.
Paltrow claimed that being stung by bees had helped to "completely" eliminate an old injury, but according to the BBC, most reported benefits of apitherapy has been anecdotal.
There was even a case of a woman dying in 2018 after two years of regular apitherapy.
Leanest livable weight
Goop came under fire in 2018 for an article on how readers could achieve their "leanest livable weight," which the website described as "the weight at the low end of your 'set range'".
Netizens heavily criticised the article with many believing the phrase "leanest livable weight" promoted the idea of being as thin as possible without dying.
Though the article was marketed as busting dieting myths, many people criticised Goop for promoting being thin and unhealthy weight loss.
"Healing stickers" made from spacesuit material was considered one of Goop's most bizarre products.
The site claimed that the stickers were made from the same material as the "conductive carbon material" NASA uses for spacesuits.
However, the space agency shut down these claims immediately, with a rep saying: "Wow, what a load of BS this is."
24-karat gold sex toy
Nothing wrong with investing money in good quality sex toys, but Goop took it a bit far on the sex-themed edition of its newsletter with its pricey recommendation.
The site recommended a 24-karat gold sex toy from Lelo costing nearly £14,000 ($15,000), which was one of the most expensive price tags it has ever suggested.
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