How The Shea Moisture Fund Is Giving Back To Crucial Black-Owned Businesses

How The Shea Moisture Fund Is Giving Back To Crucial Black-Owned Businesses

Since its inception, Shea Moisture has been at the forefront of amplifying Black brands and Black voices — that includes financially. At this year’s ESSENCE Festival of Culture presented by Coca-Cola, we highlighted many of the brands in the New Orleans area that the Shea Moisture Fund, a community commerce business model, with $1 million in direct funding to support small, Black-owned businesses, has aided along the way — specifically during the pandemic. The fund currently stands ready to serve its community where they are most underserved, and needless to say, its done a wonderful job of doing so.

Among those who have benefitted from Shea Moisture Fund include: Greg Tillery owner of WeDat’s Restaurant, Keshia Dennis owner of Keys of Beauty Salon, Marcus Brussard owner of Blessed2Cut, Wayne Baquet Sr. & Arkesa Baquet, former owner and owner of Lil Dizzy’s Cafe, Jamal McCoy, owner of HeadQuarters Barber Shop — all pillars of the New Orleans community who even through tough times, have displayed incredible levels of perseverance, strength, and selflessness to the people it serves.

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The owners spoke with ESSENCE Fest viewers about owning a business, working through COVID, and the importance of being vaccinated —furthering Shea Moisture Fund’s initiative Shots In The Shop, a way to get more people in our community vaccinated. So join the cause and join the conversation to aid Black-owned businesses not only in New Orleans, but all over the country by tapping into the Shea Moisture Fund.

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