Samsung has announced a new feature in its latest TV sets that allows viewers to browse, purchase, and display their Non-Fungible Tokens (NFTs).
2021 was a big year for NFTs and Samsung has decided to get ahead and capitalise on what is predicted to be a booming market with ‘the world’s first TV screen-based NFT explorer and marketplace aggregator’
Samsung’s new ‘NFT Aggregation Platform’ will be available on its MicroLed, Neo QLED and The Frame models, allowing users to browse and buy NFTs directly from their TV screens.
‘With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater,’ the company said in a press release.
The platform will bring together NFTs from several marketplaces in one place, so users can preview the art and other details like who created the work, as well as relevant blockchain metadata.
According to Samsung, this platform will also allow creators ‘share their art with the world’.
Potential buyers will be able to preview an NFT on their TV screens before purchasing it and even learn about an NFT’s blockchain history from the comfort of their couch.
Similar to Dolby Vision or Netflix Calibrated Mode, NFTs will now get a dedicated specification. A smart calibration feature on the TV is supposed to automatically adjust display settings ‘to the creator’s preset values, so you can have peace of mind that your work looks impeccable, with true-to-the-original image quality’.
Previous NFT owners can also use the platform to showcase their collection with the ‘Smart Calibration’ automatically adjusting the TV’s settings to best display the NFT as it’s meant to be viewed.
According to Google Trends data, Google search volume for NFTs in the US overtook searches for ‘crypto’ and ‘bitcoin’.
Samsung becomes the first major TV manufacturer to extend support to NFTs in a major way and it’s yet to be seen if other manufacturers will follow suit.
More details about the NFT Aggregation Platform will be made available in the next couple of weeks, as the 2022 TVs begin shipping out.
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