Eternals Leads Box Office Over Clifford the Big Red Dog

Eternals Leads Box Office Over Clifford the Big Red Dog

Marvel’s comic book epic “Eternals” is once again dominating over domestic box office charts.

In its second weekend of release, the superhero adventure has collected a leading $27.5 million from 4,090 North American theaters. Through Sunday, “Eternals” crossed the $100 million mark in the U.S. and Canada, with box office receipts at $118 million. Though it wouldn’t be a particularly notable benchmark in pre-COVID times, only a handful of films have surpassed $100 million in 2021.

“Eternals” declined 61% from its $71 million debut, a drop that falls somewhere in between Marvel’s other pandemic releases, “Shang-Chi and the Legend of the Ten Rings” (which declined 52% in its sophomore outing) and “Black Widow” (which declined 67% in its sophomore outing). “Shang-Chi,” like “Eternals,” is playing only in theaters while “Black Widow” premiered on Disney Plus (for $30 on top of monthly subscription fees) on the same day it opened in cinemas. Compared to recent entries in the Marvel Cinematic Universe, “Eternals” hasn’t gotten the best reviews. It is the only installment to receive a “rotten” rating on review aggregation site Rotten Tomatoes, and it’s one of the few to land a CinemaScore grade lower than “A” from audiences. Those factors didn’t affect Sony’s comic book sequel “Venom: Let There Be Carnage,” which has similar audience score and critic sentiment. However, moviegoers have come to develop much higher expectations (and standards) for Disney’s MCU, a franchise that is critically and commercially in a league of its own.

Speaking of “Venom,” the second feature film that centers on Tom Hardy’s alien symbiote became the second COVID-era release to surpass $200 million at the domestic box office. After nearly two months in theaters, the movie placed at No. 5 with $3.7 million from 2,538 venues, propelling revenues to $202 million. “Shang-Chi,” which is the highest-grossing film of 2021 with $224 million to date, is the only other film to cross $200 million this year.

In second place on domestic box office charts, Paramount’s family friendly adventure “Clifford the Big Red Dog” pulled in $16.4 million from 3,700 locations between Friday and Sunday. The film, which is available simultaneously on the streaming service Paramount Plus, got a jump on the weekend by opening in theaters on Wednesday, has generated $22 million in its first five days of release.

“Clifford” had a decent start considering its hybrid release, though analysts believe it would have made even more money by having an exclusive theatrical window before moving to digital platforms. However, family crowds have been slow to return to cinemas because young children have only recently been able to get vaccinated against COVID-19, so Paramount wanted to couch ticket sales while boosting its nascent streaming service in the process.

“The streaming option is not helping these movies,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “Without it, their value would be greater on each and every platform.” Still, he says, “this is a very solid opening in the face of difficult family moviegoing conditions.”

“Dune,” the sci-fi spectacle from Warner Bros. and Legendary, placed third with $5.5 million from 3,282 screens. To date, the movie has grossed $93 million while playing concurrently on HBO Max.

More to come…

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