I'm A Celeb rich list – how winners have cashed in with six-figure McDonald's ads, lingerie lines and steamy novels

I'm A Celeb rich list – how winners have cashed in with six-figure McDonald's ads, lingerie lines and steamy novels

AS the new I'm a Celeb campmates settle into their chilling castle home, they'll be hoping the cold, hard nights will soon give way to cold, hard cash.

Being crowned King or Queen of the Jungle can open up some serious money-spinning opportunities – with past winners landing TV shows, books deals and adverts.


As well as their handsome appearance fee – which can be anywhere between £30,000 and £500,000 – the winner can also expect to cash in on collaborations as high street brands clamour to get them on board.

Celebrity wealth expert Alex Clarke says: "This year the winner of I'm A Celeb can expect a whirlwind of prime-time exposure.

"A win-win for old hands and newcomers alike. TV shows, personal appearances, social media, own goods branding – all potential future money spinners."

As Emmerdale's Danny Miller and Naughty Boy battle it out against the likes of Richard Madeley, Arlene Phillips and Frankie Bridge, we look at how previous winners have cashed in on the crown.

Harry Redknapp – McDonald's ads and £500k appearance fee

Harry won the heart of I’m A Celeb fans with his affable nature and sweet references to wife Sandra.

The former West Ham and Spurs manager was never short of a bob or two but his spell as King of the Jungle gave his career a fresh boost – starting with his sign-up fee for the show, which was a reported £500,000.

His love of stodgy puddings landed him the infamous Jam Roly Poly advert for GoDaddy, and he was paid a six-figure sum to become the face of the McDonald’s ads, with son Jamie.

He and wife ‘Sarn’ also starred in FootAsylum’s 2020 Christmas ad.

Harry, 74, has fronted two series of Harry’s Heroes on ITV and various Sky1 shows with Jamie.

He has £10million in property company assets, and £3.6million in HJR Enterprises, his media firm – with earnings doubling from £1.6million in 2018, the year of his stint in the show.

Harry established Pie & Mash Media last summer, perhaps with an eye to making his own TV content, setting it up as a 'motion picture, video and television programme' business.

His property assets are held on the books of two firms – Pierfront Faversham and Pierfront Developments.

He lives in a £3.5million mansion in the exclusive Sandbanks, Dorset.

Net worth: £14.5million

Gino D'Acampo – Family Fortunes host and slew of cookbooks

Gino caused controversy on the show by skinning and eating a rat and was arrested after winning, although charges were dropped.

But the show kicked off a successful TV career, presenting cookery shows including Let's Do Lunch with Melanie Sykes and Gino's Italian Escape. 

More recently, he's stood in as team captain on Celebrity Juice, has presented the revival of Family Fortunes and fronted a travel series with Gordon Ramsay and Fred Sirieix. 

The Italian chef recently got wife Jessica and their three kids in on the act with Gino’s Italian Family Adventure.

The 45-year-old, who has a £1.25million mansion in Hertfordshire and a mansion in Sardinia, is a multi-million pound brand.

He's banked £4.3million in visible media profits at Gino D'Acampo Limited and Gino D'Acampo Holdings – including £2million last year and £4million since the show. 

He has retained £3.2million in firms as of April 2021 and his restaurants remain
popular – despite nursing pandemic losses, he clocked up £14.2million in sales in his latest accounts at Bonta Italia.

He has also published 15 cookbooks and last month he launched a property company.

Net worth: £8million

Stacey Solomon – Clean queen and star of Loose Women

Since being crowned Queen of the Jungle Stacey has put her singing career on the back burner to become one of the nation’s TV favourites.

The show landed her an advertising campaign with Iceland – where she replaced Coleen Nolan – a dating show on Sky Living and a presenting job on the I’m a Celebrity spin-off, Extra Camp.

Stacey also bagged a regular slot on Loose Women, for a reported £3,000 an episode.

She banked £712,472 at firm Boudica Entertainments after her stint on the show, closing it down in 2013 and landing £591,247 from voluntary liquidation. 

Stacey's fees now go through Key Map Entertainments, set up in 2012. Its earnings have risen year-on-year to reach £1,373,246 as of June 30 2020.

She has also landed fashion and lifestyle deals, including a collection with Primark.

Her collaboration with fashion brand InTheStyle, launched this spring, sold out of 80 per cent of products in two weeks, racking up sales of £1.5million and earning the 32-year-old a six figure sum.

Most recently the mum-of-four has become known for her home-making skills, treating her 4.8million Instragam followers to organising tips and makeovers, with potential earnings of £15,000 for each sponsored post.

Stacey has written a string of bestselling books, including Tap to Tidy, released in May.

She also fronts her own lifestyle show, Sort Your Life Out, which sees her bring order to chaotic and cluttered family homes.

Stacey and partner Joe Swash now live in the £1.2million Pickle Cottage in Essex, and have five children between them – Joe’s son Harry, 14, Stacey’s sons Zachary, 13 and Leighton, nine, plus their shared kids, Rex, three and newborn Rose.

Net worth: £5million

Giovanna Fletcher – Mumfluencer and theatre gig

Blogger and author Giovanna was already enjoying a stellar career before the show, and was one of the country’s top mum-fluencers, with a hit podcast Happy Mum, Happy Baby.

But winning last year’s I’m a Celeb boosted her profile even further. 

She banked £362,400 in the wake of her show and she set up Happy Mum, Happy Baby as a business on Companies House in November 2020.

She has since published another novel Walking on Sunshine and landed collaborations with various brands, including candle company SevenSeventeen and Avon.

The 36-year-old – who has three sons with Strictly star Tom Fletcher – is currently  rehearsing for stage play 2.22: A Ghost Story at the Gielgud Theatre.

Earlier this year, she also began hosting a six-part series Journey to the Magic, an official Walt Disney Travel Company podcast.

Net worth: £3million

Joe Swash – Pantos and Dancing on Ice champ

Joe took the Jungle crown in 2008 and went on to front the spin-off show, Get Me Out of Here … Now!, for 10 years.

The former EastEnders actor, 39, was declared bankrupt in 2009, over a £20,000 tax bill, although his agent denied financial difficulty and said there had been a mix up. 

As well as lucrative panto roles, Joe’s win also led to a role as team captain on TV game show’s Hole in the Wall and Fake Reaction and CBBC show Gimme a Break.

Last year, he added another feather to his cap when he won Dancing on Ice.

Best of all, his long connection to I’m A Celeb led to him meeting Stacey – making them the ultimate jungle power-couple. 

Net worth: £1.5million

Scarlett Moffatt – Ant & Dec's pal and Extra camp role

Scarlett quit Gogglebox when she headed to the jungle in 2016, beating Joel Dommett and Carol Vorderman to claim the crown.

The show boosted her career, opening up presenting opportunities including Extra Camp, which she co-hosted for two series, the short-lived Streetmate reboot in 2017 and more recently Love Bites.

She also landed a slot on Ant And Dec’s Saturday Night Takeaway in 2017, but was dropped two years later.

The 31-year-old has published an autobiography and hosts several podcasts, as well as landing lucrative collaborations with shoe brand Deichman and Jet 2 Holidays.

She's been quietly banking hundreds of thousands with her earnings revealing themselves in the small print.

Financial statements for her private firm Northern Unicorn discreetly reveal £928,000 in dividend pay for her between 2018 and 2020.

Her firm retained £211,100 in shareholder funds as of January 2020.

She has also renovating her dream home of late – a tasteful barn conversion.

Earlier this year, it emerged mum Betty had robbed her daughter of £50,000 to fund an online gambling addiction but caring Scarlett paid for rehab to help her kick the habit.

Net worth: £1.5million

Jacqueline Jossa – Fashion icon and performing arts school

Jacqueline left EastEnders before entering the Jungle in 2019, and the gamble paid off when she was crowned Queen.

She has since hinted she would be interested in going back for "the right storyline", but she’s not short of cash

Jacqueline, 29 – who has two children with husband Dan Osborne – is now a fashion icon with her own collection at InTheStyle, which launched her party dresses online earlier this month.

She has two media firms – Ella Oil Ventures and its parent firm EMJ Entertainments, as well as Jac Jossa School of Performing Arts.

Ella has trademarked NIXIE for a range of hair, facial and beauty products, while EMJ is set to disclose its first earnings in the spring.

She has been renovating her dream home, bought this year and the only visible evidence of yet of her post-Celebrity riches.

The soap star has 3.2million followers, which is said to amount to an estimated potential earnings of £10k for Insta posts.  

Net worth: £1.2million

Vicky PattisonLingerie line and Insta earner

Vicky had already made her name in Geordie Shore and fronted her short-lived courtroom show Judge Geordie by the time she entered the jungle.

But after beating George Shelley and Ferne McCann to the crown, she upped the ante with a regular slot on Loose Women, which she quit after nine months.

She went on to present Extra Camp, and landed a presenting slot on This Morning as well as becoming team captain of C5 game show, It’s Not Me, It’s You.

Three years after her win, she returned to the jungle in the Aussie version of the show, this time coming fourth, and has appeared on Celebrity Coach Trip and Celebrity Mastermind.

She has also published several books and bagged fashion tie ins – including a lingerie line with Pour Moi and a handbag collection with LRM.

She frequently plugs fashion brands to her 4.8million Instagram followers – and has the potential to earn up to £15,000 per post.

According to data from Attain, Vicky earned £208,517 from sponsored posts on Instagram during the 2020 lockdown.

The net worth of her private firm Vicky Pattinson Co Limited reached an all-time high as of March 2020, holding £602,547 in assets – more than double the £231,337 she held in 2016, her firm's first year of trading.

Net worth £1.2million

Georgia ‘Toff’ Toffolo – This Morning job and steamy romance novels

The Made in Chelsea star struck up an unlikely friendship with Stanley Johnson and has popped up on TV with him in Celebrity Gogglebox and Celebrity Hunted, although they were both for charity.

After winning the show, she was offered a regular role on This Morning and appeared on Celebs Go Dating. 

She also struck a four-book deal with Mills and Boon and has already released three books in the steamy Meet Me In …. series.

The 27-year-old, who has 1.8million Instagram followers, also landed collaboration deals with Shein X and lingerie brand With Love Lilly.

She has been expanding her empire, setting up performing arts firm Georgia Entertainments in the wake of I'm A Celebrity and banking £285,651 in its first year of trading, retaining £113,241 as of the latest count. 

Last year, she created The Visionary Talent Agency with first results due in summer 2022.  

Net worth: £1million

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