LOVE Island is set to produce at least two big winners this year – with a pair of girls in the frame to make millions.
Ekin-Su Cülcüloğlu and Gemma Owen are both expected to enjoy vast incomes the moment they leave the villa, according to experts.
The pair are probably not short of a quid or two already – Gemma's dad is multi-millionaire footballer Michael Owen and Ekin was a soap star.
However, they have both reached the milestone of a million followers on Instagram – and that's with a week still to go until the Love Island final.
Digital marketing agency www.10yetis.co.uk said the pair will now be able to command between £70,000 and £80,000 for a single post.
With just one a week, that would translate to more than £4million a year – and that's before other opportunities are included.
The firm's Andy Barr explained that the girls – plus bombshell former star Adam Collard – had the most Insta followers.
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He said: "I’d expect to see Ekin-Su and Gemma make the most out of their following once the show finishes, accepting endorsements with a range of brands, promoting products across their social platforms."
However, Adam is thought to be less attractive to advertisers because his following hasn't peaked in a matter of weeks like the others.
The expert added that 2018 star "didn’t leave the best impression after his first stint in the villa".
Ekin-Su is thought to command £78,000 per Instagram endorsement and Gemma around £70,000.
Adam is estimated to be able to make £69,000, Paige Thorne just over £58,000 and Luca Bish a little shy of £53,000.
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As Love Island has gone on – and, let's face it, grown far less mucky – brands have clamoured to sign up its stars.
Molly-Mague Hague went from a YouTuber in 2019 to a sought-after celebrity worth an estimated £4.5million today.
Dani Dyer is thought to have made £3.1million after bagging brands like InTheStyle and Surf.
And Maura Higgins – the Islander who Ekin-Su is most frequently compared to – has an estimated £2.5million in the bank. F**ny flutters, indeed.
Love Island 2022: Meet the islanders
Read all the latest Love Island news, gossip and exclusives
- Meet the Love Island cast of 2022
- Who is contestant Paige Thorne?
- Who is deaf Islander Tasha Ghouri?
- Meet Michael Owen's daughter Gemma
- Summer Botwe will be looking to win the prize
- Who is Indiyah Polack?
- Meet Islander Davide Sanclimenti
- Who is Ekin-Su Cülcüloğlu?
- Who is tattooed hunk Luca Bish?
- Meet microbiologist Dami Hope
- Who is Danica Taylor?
- Andrew Le Page will look to scoop the prize
- Meet Islander Deji Adeniyi
- Who is Billy Brown?
- Who is Adam Collard?
- Take a look at the new-look Love Island villa
All the latest Love Island news, gossip and exclusives
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