THE Voice's Will.i.am thinks the singing show could run for another 10 years and has compared it to Big Brother.
Black Eyed Peas star Will has been part of the show since the beginning, along with Sir Tom Jones, and the pair have formed a strong friendship.
Speaking ahead of tomorrow's first Battle round, Will gave his view on the show's future.
When asked if it can run for another decade, he said: "Yeah it could. Anything’s possible. People love music. Of course, it would have to adapt to the times with the new technology that's about to come between 2021 and 2030."
Changes to the judging panel, with some of the biggest names in music taking part, have kept things fresh over the years.
But Will believes it will take more than the popularity of the people involved to keep viewers hooked.
"TV has to change," he said. "Which means old formats have to be re-imagined. If the show keeps up with the technology and adapts itself and leverages the fact that we have a window into people's living room now. Two way.
"Before it was just like they were watching us and we didn't know what the hell they were doing.
"And now because of Covid there is no audience, but now you get to see people moving around in their sitting room, watching us in the studio. And that's beautiful, actually. We've never had that before. And in a way it's like the whole world is a Big Brother episode."
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