Dyslexic businessman who spelled name of his own theatre production company wrong when he founded it aged 19 is celebrating after it was valued at £3MILLION
- Olly Fawcett, 24, launched incorrectly spelled production firm Grean Tea in 2016
- His employees assumed the misspelling was an intentional marketing plan
- It was only when he landed a slot at Edinburgh Fringe Festival that he was told
A dyslexic business owner who spelled his company name incorrectly when he set it up has had it valued at £3million.
Olly Fawcett, 24, who left college with an E in business, originally launched production firm Grean Tea in 2016.
The business owner had intended to call it Green Tea. As the production firm grew and started to put on plays Mr Fawcett employed more staff – who assumed the error was an intentional marketing plan.
It was only when Mr Fawcett landed a slot at the coveted Edinburgh Fringe Festival, that an organiser pointed out Grean Tea was not spelt the way he thought.
Olly Fawcett (pictured), 24, who left college with an E in business, originally launched production firm Grean Tea in 2016
Mr Fawcett – who has just rebranded as a digital marketing agency – has now just been told what his firm is worth.
He said: ‘When it came back at that figure I was obviously thrilled. Not bad for a guy who can’t spell his own company name and was told he was useless in school.
‘I really struggled in lessons and the dyslexia was a massive factor.
‘I have always had a good business mind but I just find it difficult to put these things down on paper, as any dyslexic will understand.
‘So I binned education, left with no qualifications and set up on my own. I was drinking green tea at the time and I thought it was a cool name.
The business owner had intended to call it Green Tea. As the production firm grew and started to put on plays Mr Fawcett employed more staff – who assumed the error was an intentional marketing plan
‘I had no idea I was spelling it wrong but our productions started to do well.
‘One, Immortal, got us to Edinburgh Fringe. It was only then did someone actually ask me if I’d meant to spell Grean Tea the way I had and pointed out it was wrong.’
In order to expand his business into digital marketing, Mr Fawcett rebranded Grean Tea as 303.London and had the firm valued.
Mr Fawcett’s clients have included San Miguel, BMW and Herbal Essences along with a string of start ups.
Such is his success that even during lockdown he more than doubled his staff to 15, refused to furlough them and instead paid all salaries in full.
He is now launching a second employment drive to fill four more roles.
It was only when Mr Fawcett landed a slot at the coveted Edinburgh Fringe Festival, that an organiser pointed out Grean Tea was not spelt the way he thought
The company also moved from 500 sq ft offices to a sprawling 1000 sq ft space in Fulham, west London.
And Mr Fawcett said he was a firm believer in getting people back into office after the pandemic, for their own well being as well as the profit lines.
He said: ‘A work environment creates just that. People are happier, healthier and more productive when they can bounce ideas off the team and be involved at a level you can only get in the office.’
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